Oh Oh Oh

It’s magic!

 

The very best air talent in the world understands the magic of surprise.

Recent research shows the simple surprise supercharges our emotional response up to 400%.

If we’re surprised by something positive, we’ll feel more intense feelings of happiness or joy than we normally would.

We are also more likely to remember surprises than otherwise ‘normal’ content.

If you’re not already using surprises as part of your content…well, what are you waiting for?

Surprise me tomorrow.

Shock me. Move me. Do something totally unexpected.