Objective Value

What you’re worth

Objective value — intrinsic value — is meaningless in Radio now.

Air time is worth whatever you can get someone to pay for it, and in many cities that number is decreasing.

The theory of objective value says YOU are worth only what you can get someone to pay you for your work.

And this is where consolidation has really damaged our business, perhaps irrepairably, because it has not only devalued air time, it has devalued the talent once attracted to it.

That’s a huge loss, for us and for our listeners.

Share on facebook
Share on twitter
Share on linkedin