You won’t see this on YouTube
The Wall Street Journal is one more place you can find evidence that professionally produced content beats the stuffing out of amateur guy with his handy-cam. Boy, these stats are downright ugly for user-generated content.
I think, intuitively, just from our own browsing habits, we already know this. For every “wedding dance” and “skateboarding bull dog” there are literally millions of self-absorbed morons posting crap even their families won’t watch.
The question I have for you is, what does your radio station do that’s different from an internet radio station — besides all those commercials, I mean?
What sort of proprietary content do you offer that can’t be duplicated?
If you’re having trouble coming up with a list, don’t feel lonely.
But that doesn’t mean there aren’t solutions to your problems. For starters, you have access to hundreds of thousands, sometimes millions, of ears on a device most are used to checking out every day. Nothing beats free trial. Ask Proctor & Gamble.
So, who wants to be the first to swim in the deep end where the little tykes can’t go?
What is your station doing that Pandora can’t match? Let’s create some beautiful content together that’s actually worth paying to hear. Wow, what a concept…