“We live in a world of words. Our memos are written in words; our emails are written in words; our (texts) are written in words.”
“Yet, there are no words in your mind.”
“There are only sounds.”
It’s the singular advantage Radio has always owned, but rarely uses today.
NPR does a good job with sound, and I struggle to think of one other example in American commercial radio that treats sound with the respect it deserves on a consistent basis.
It’s the definition of irony.
A medium that is only heard pays no mind to sound as the essence of its attempt to communicate with listeners.
Not for our clients, not for our listeners.