None!

“We live in a world of words. Our memos are written in words; our emails are written in words; our (texts) are written in words.”

“Yet, there are no words in your mind.”

“There are only sounds.”

That’s a quote from Al Ries in Ad Age.

It’s the singular advantage Radio has always owned, but rarely uses today.

NPR does a good job with sound, and I struggle to think of one other example in American commercial radio that treats sound with the respect it deserves on a consistent basis.

It’s the definition of irony.

A medium that is only heard pays no mind to sound as the essence of its attempt to communicate with listeners.

Not for our clients, not for our listeners.