Defying expectations

World Cup socces has been a huge success in America this year. Even after the US team was ousted, ratings have stayed very strong. And it’s even bigger around the world.

You don’t need to have watched Brazil’s humiliating defeat yesterday to appreciate what you’re about to see.

You don’t have to know the first thing about World Cup history, or even soccer, to relate to this.

All you need to be is human.

Every parent. Every child. Every sibling. Every athlete. Every friend. Every team. Every country.

Everyone recognizes courage and perseverance.

Everyone feels.

Aim higher with your content. Move me. Help me feel.

And I will share you with everyone I know.