New Google Ads

And both are great!


I’ve always been impressed with Google’s ads.

Google understands the power of emotion.

They could just focus on stats, on how many people search for this or that, the same way Radio almost always only promotes “variety” and “most music” claims. We all know Radio advertising itself has never sought to tie listening to an emotional feeling. That’s our loss.

You may have seen these new Google ads during the Oscars Sunday evening. I love both!


And this one is even more emotional:

There is a world full of examples of using emotional stories to see everything from green peas to search engines.

Maybe it’s time for you to try to do the same with your station.

And if you do, please share what you create with me. I’d love to hear/see your campaigns.