Get your kleenex…


I always look forward to seeing the new holiday ad for the Spanish National Lottery.

The spots are always highly emotional. This year’s is not an exception.

It takes us back, way back, and each change of scene brings us closer to the present, reminding us of more than just the history of Spain and the lottery’s place in it.

It reminds us to care for each other.

With one tiny gesture, 2020 and all the grief it holds, is acknowledged, yet the hope for better times in 2021 is conveyed. Really good spot!

And this one, from the Netherlands, is just about perfect in every way: