Or a bit of each?

More voice-tracking and liners or more unique, compelling content?

Less talking or more real attempts at emotional connection?

More interruption and over-commercialization or less money paid to the CEO?

Less about gaming PPM and spending so much for it or more about focusing on your listener and offering significance in their lives?

More about hitting this week’s arbitrary budget number or more about protecting the medium for the long term?

We choose ever day, and to pretend otherwise is a lie.

None of what’s happened to consolidated Radio in the past two decades has been to make listening a better experience for listeners!

It’s all been about cost-cutting and short-term profit and the bonus paid to the CEO.

More about the listener. Less about the suits making decisions that mostly benefit them.

It’s time.