If you think of radio as something that only comes out of car speakers…

or as something that needs a transmitter…

then you would never think THIS is a good idea.

Ohhh, you don’t want to move listeners to internet listening because there’s no way to monetize it. It just subtracts numbers from your ratings.

Then surely you’re surrounding the music you do play on your broadcast radio station with entertaining, local content…

with human interaction that provides a sense of companionship…

with a sense of fun, and music discovery, and local involvement.

Because if your broadcast station became a glorified music box, why wouldn’t I want to listen online to a station that I could customize to my music taste?

I can guarantee it plays fewer commercials than your station.