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I am always surprised to see so much money spent on productions designed to reinforce cultural ideas about products. But social media has offered a much less expensive way to connect with P1s.

This short piece will only be viewed on YouTube, and then probably only by those already passionate about these pens.

I know you don’t have money for real productions but have you tried creating videos to strengthen the cultural bond of your most passionate listeners?

If so, could you share what seems to be working and what turned out to be wasted effort?