I love this!

Fast Company calls it “the best car ad of the year (so far). Volvo uses emotionally deft storytelling that actually revolves around a product strength.”

https://youtu.be/pjQt2lEZIXg

“…lately, we’ve been seeing less of these glorified product demos and a hint at something more soulful–a realization that brand story and image can be as powerful than a slick hood design and leather interior.”

What kind of story do you tell about your station?

Quality and quantity product demos, or something more soulful, that aims at an emotional connection?

We are being shown every day how important your answer is…