This will resonate.
P&G is one of the biggest marketing operations in the world. Lots of products in lots of countries, and they’ve always understood marketing.
This new campaign started earlier this year in Spain, but I bet it looks familiar, whether you’re male or female.
P&G is definitely interested in selling products, but this campaign is about engagement, especially with women.
They’re reflecting back what women around the world already know and feel.
So, what could your station do with content that is like holding a mirror up for her to see herself?
How could you change your liners to be more engaging, to help her feel your station understands her?