Where there is love

It’s easy to forget that China has undergone a century’s worth of change within just a decade or two.

Many Chinese families had only one child; it was a law until recently, so all of the hopes and dreams of parents are focused on only one.

Ask my son, an only, how much pressure that brings.

What I find fascinating though is that P&G is using emotion to build their brand identity, in a society where public displays of emotion have been repressed for generations.

Watch:

In the end, we’re more alike than not, just people trying to find our way in the dark without hurting those we love.