Where there is love
It’s easy to forget that China has undergone a century’s worth of change within just a decade or two.
Many Chinese families had only one child; it was a law until recently, so all of the hopes and dreams of parents are focused on only one.
Ask my son, an only, how much pressure that brings.
What I find fascinating though is that P&G is using emotion to build their brand identity, in a society where public displays of emotion have been repressed for generations.
In the end, we’re more alike than not, just people trying to find our way in the dark without hurting those we love.