Long Lonely Road

Have you seen this?

 

Why do you think Subaru would spend millions of dollars showing dogs with various disabilities?

They understand that making emotional connections is what branding is all about.

They understand that those of us who love dogs will sit and watch this spot every time it airs.

They hope that when it’s time to buy a new vehicle, we will have already placed Subaru in it’s own little box in our hearts, and that even if it isn’t the deciding factor in our eventual choice, that goodwill always pays dividends in the long term.

And, the people running this car company may love dogs just as much as we do. They may actually be trying to save a disabled dog’s life.

Wow! A car company that actually cares…