Discovering what works

Radio needs more little bets.

Small ideas tried in smaller markets that can be taken national once they prove themselves.

Instead, we have automated and syndicated smaller markets, and now even many medium and large markets.

National programming, not designed to do anything but decrease costs.

Future360 – Peter Sims, Author of “Little Bets” from Advance Global on Vimeo.

I don’t know who wants to step up and lead. It almost certainly won’t be CC or Cumulus. They’re too preoccupied with debt and their own bonus structure.

Maybe if you share this with someone in Hubbard, or Alpha or Cherry Creek or Summit — companies already innovating — an idea will spark, and we’ll be off and running again.

Creating. Proving there’s a different way, a better way…

Leading, while others follow…