The law of attraction

Never underestimate the power of simple acapella music to draw a crowd…

Granted, Michael Bublé is an international star and there’s always a lot of people in a NY subway station.

Still, there are super-talented acapella groups at high schools and colleges in your town that would love the opportunity to perform.

The point is to create a couple of moments of sheer delight, to surprise people in an unlikely way they will love.

Put your local group in an office lobby at 8:30am, or the hottest lunch spot in town, bring your camera to record and post the event, hand out some station swag, and leave a couple of dozen people with smiles to share.

Come on, delight a few people today. This is show business.