Like A Girl

Purpose-driven ads

59 million views of the original Like A Girl spot, and still counting:


That spot won all kinds of awards, but more importantly, it actually changed — or is changing — behavior. Men who see this spot, especially fathers of girls, can immediately recognize their own biases in these voices.

It’s an example of doing more than just selling products, and hopefully, it inspires more purpose-driven ads.

Here’s the latest from Dove:

Change One Thing

Both campaigns address the self-esteem of adolescent girls.

Why wouldn’t AC stations, in particular, want to champion this cause?

If you know of any that are, beyond sticking their call letters on the bottom of a poster and sending one of the jocks to a one-time event, let me know.

Let’s shine a spotlight on anyone helping us be better people.