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Krulak’s Law

Krulak’s Law

Seth

 

The experience people have with your brand is in the hands of the person you pay the least.

Act accordingly.

Your air staff is only as good as the worst jock on your air.

For those that listen when that person is on, s/he IS your station.

You can ignore this, say there’s nothing you can do about it, but that doesn’t change its truth.

 

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