Kids 2012

The new P&G spot from W&K…

I showed you the first Procter & Gamble 2012 Olympics spot in this post, and wrote then about its strong emotional appeal.

It proved to be hugely successful, winning 5 Lions at Cannes last month, including two golds.

And, even though the spot seems always to be airing when I watch TV, it has also racked up more than 5,000,000 views online.

Emotion sells.

Here’s the follow-up…

What do you think?