I’ve Got Good News And Bad News

Which do you want first?

Believe it or not, there’s science behind the fact that 80% of us prefer…

Well, take a guess, and then click HERE for the answer.


There’s usefulness here for newscasts and your own content.

I studied news content — individual stories within one newscast — and found that telling two horrific stories back-to-back made each less listenable no matter which was first.

And we also know from research that playing two Power songs in a row usually makes the second one score higher, no matter which is first and second.

That may mean more work for you, but it should lead to better ratings, so go forth and prosper.