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It’s What We Do

It’s What We Do

Love this…

 

I love Australia and Australians, at least most of the ones I’ve met.

And so I love this spot that depicts the dangers faced when building the iconic Sydney Harbor Bridge, during which 16 workers were killed.

The flooding scene is a reenactment of the real rescue (and the real rescuer) of a woman swept away in the devastating floods of 2011.

This spot sells humanity, and I think Westpac is wise to link their brand with compassion and goodness, especially in these times.

 

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