It’s Just Right

Not too hard, not too soft…


If half (your listeners) want it to go in one direction and the other half want the other, then you know you’re at ‘just right’. You’ve minimized the number of unhappy customers.

Isn’t this the goal of most radio research? Isn’t this the goal of most radio programmers?

Ahhh, but if you’ve done this thing we call “Radio” for any length of time you should see what is obvious though undeclared in that quote: You’ve also maximized the amount of apathy listeners feel towards what you offer.

The problem is that passion drives loyalty and TSL.

Removing what listeners don’t like won’t necessarily add what they love beyond measure.

Look, I can’t say it better than Seth, and you can read that HERE.