It Can’t Be True

An easy target…

No, it isn’t true, at least the funny part isn’t true.

The true part isn’t funny, and that’s why the talented people at The Onion found a way to skewer the PR guys at Taco Bell.

Taco Bell’s New Green Menu Takes No Ingredients From Nature

This is actually a double parody, because the poke at the “happy talk” TV morning shows is brilliant. The fake enthusiasm, the forced energy and smiles — it all works to the same end.

The difference between this piece and what your Morning Show might have done with it all comes down to preparation and execution.

But this is as much their competition as the show across the street they think they have to out-funny.

This can be sent on a consumer’s iPhone to their friends. Is that true of your talents’ best bits? Do they have content, including video, that listeners would find valuable enough to share with their friends?

If so, send me some examples, and I’ll tell you what I think.

If not, when are you going to start demanding more?

As Somerset Maugham once said, “It’s a funny thing about life: If you refuse to accept anything but the best, you very often get it.”