Introducing the iPhone 5

The art of teasing…


Teasing is something Steve Jobs has always understood.

Create anticipation.
Deliver a payoff, and make it spectacular enough to generate buzz and WOM.
Harness momentum: Have your production chain ready to meet demand.

It’s not all that complicated; it just requires discipline and follow-through on each step.

Here, see for yourself…



You want an iPhone 5 now, don’t you, just like the 9 million + others who have watched this since its release last week.