Insight + Humor

Equals brilliant success!

A couple of weeks ago I posted about the magic formula for winning on-air content: A Simple Idea.

The example in that post happened to be a very emotional spot from Thailand that you’ve probably seen by now, and it led to several conversations from air talent asking for humorous examples.

Watch this:

Louis C.K. Hates Cell Phones

There’s not a hotter comedian than Louis C.K.

As with most really funny bits, there is a serious truth beneath the laughs, and Louis is really, really good at spotlighting these truths.

There is real insight in this bit, and it’s funny.

And if you can combine those two, you’re gonna kick butt every day you’re on.