His advice to Nike
Always the minimalist, Jobs’ advice to Nike came down to this…
Of course, the genius of Jobs is that this advice works for all of us, no matter what business we’re in.
If you’re an on-air talent, it applies.
If you’re in marketing, it applies.
If you’re in management, it applies.
Just get rid of the crappy stuff, and concentrate on making the great stuff even better.