Inside The Mind of Spike Jonze

Inside The Mind of Spike Jonze

Behind the scenes…


You have to see it, hear it in your head before you can share it with your listeners.

This video gives a glimpse of what Spike Jones saw in his head as he was creating his ad for Apple last year:

Much of the bad Radio I hear could be made better if the talent only thought through the content — thoroughly thought it through — before it came out of their mouths.

So this is for air talent — TALENT — and not just the announcer-reading-liners-people on most stations: Do the work!

Spend the time before you go on the air to bring me content I won’t forget, content I can’t find anywhere else.

Do the work!