Behind the scenes…
You have to see it, hear it in your head before you can share it with your listeners.
This video gives a glimpse of what Spike Jones saw in his head as he was creating his ad for Apple last year:
Much of the bad Radio I hear could be made better if the talent only thought through the content — thoroughly thought it through — before it came out of their mouths.
So this is for air talent — TALENT — and not just the announcer-reading-liners-people on most stations: Do the work!
Spend the time before you go on the air to bring me content I won’t forget, content I can’t find anywhere else.
Do the work!