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In Search of Your Chord

In Search of Your Chord



Another must-read for those of you who don’t subscribe to Seth Godin’s blog: IN SEARCH OF YOUR CHORD.

He’s not talking about Radio, but he could be.

It’s just as true for Radio as any other industry.

We can’t own a music position anymore.

We can’t own traffic and weather and news alerts.

But we can own super-talented people who make each break they take unique and powerful and fun and moving and connected and memorable.

We can own the between-the-songs stuff.

We just need to care about it enough to invest in it.