If you can…

What do you suppose would happen if your station better served the people already listening every day?

What if your content inspired them more, entertained them more, delighted them every time they listened?

What if the ads you run for clients were more useful to the listener and more effective for the clients?

What if all that you do was so extraordinary that you and your station meant more to them than you do now?

Do you suppose that would lead to higher ratings and more revenue, or less?