And I like it!

Being different, looking different from others, can be a good thing.

We need to remember that.

And I’m proud of the marketers who are literally singing that message so often and so loudly this year…

https://youtu.be/BaD6grMTJKc

Coke decided to reprise it’s America the Beautiful ad originally aired during the Super Bowl a couple of years ago.

https://youtu.be/LhP5sDUnF6c

In a foreshadowing of this year’s painful and divisive Presidential campaign, Coke’s spot drew an immediate and xenophobic backlash.

E pluribus unum.

It appears on the Great Seal of the United States.

It was the unofficial motto for our country, provided by the original founders of our nation in 1782.

E pluribus unum. Say it out loud a few times.

It feels as good a definer of what America has stood for as anything I can think of, especially this Christmas.