Playing the game

You’ve seen the headlines...

REVENUE FLAT. NET LOSS WIDENS.

Or, this one, in yesterday’s Wall Street Journal (subscription required)…

iHEARTMEDIA LOSS WIDENS; RIVAL SIRIUSXM REPORTED THIRD QUARTER PROFITS DOUBLED.

This is the story your doctor sees in his news feed.

This is what Millenials notice if they notice anything about radio at all.

Which is a real shame…

because there are companies — radio companies — that have a better story to tell.

A story of commitment to local markets by staffing local stations.

A story of excellence of product and steadily rising revenue and profit.

A story of growth, and hope.

Which sounds a lot better than hype, even if millions of dollars are spent on a name change.