Anything!

Thanks to my friend, April Thayer, for alerting me to this spot, which has all the best ingredients I teach Radio talent:

https://youtu.be/WjjhcdcBkK4

1. It’s personal, and it feels authentic, not scripted.
2. It’s deeply emotional, especially for those of us who’ve lost our fathers already and those watching their fathers decline, knowing the end is coming.
3. It’s in story form, a story that’s real and relateable.
4. It’s memorable and a story we’re likely to share.