I Wish Radio…?

How do you finish that statement?


I wish Radio would treat listeners, all listeners to all stations in all markets, the way Netflix treats its members.

Netflix wants consumers “never [to] have to think about any of those other services,” Reed Hastings said during the company’s quarterly earnings video. “Occasionally, there’s a Hamilton, and you’re going to go to someone else’s service for an extraordinary film,” but the goal is to obviate the need to consider any alternative barring something truly special.”

“While would-be rivals downplay even the existence of a “streaming war,” one company—Netflix—can say whatever it wants, because what matters is that it’s the only one acting as if there is a war for people’s entertainment budget and attention and it’s determined to win. To learn today that even amid COVID-19-related production delays, Netflix still expects to release more content in 2021 than 2020 is jaw-dropping.” *(both quotes from FAST COMPANY)

If Radio thought about its listeners this way, we would hear fewer commercials on all radio stations.

We would hear really entertaining air talent.

We would hear a commitment to breaking news coverage that is proprietary, not switching over to television coverage.

We would hear live, local talent in every daypart on every station.

We would invest money in better content, every hour of every day, including weekends.

We would plan and budget as if “there is a war for our listeners’ entertainment and attention.” Because there is, whether we acknowledge it or not.

Spotify and Apple Music exist only because Radio allows them to exist by over-commercializing and cluttering the airwaves to the point of surrender.

They exist only because we stopped paying for great talent, imaginative, fun, bigger than life promotions.

So, go ahead. Finish the sentence for me: “I wish Radio … “