And I bet you’ve never heard of it
“Fake news” is just one of the problems Facebook’s dealing with.
According to THIS, there’s a whole generation who could give a rat’s patootie about Facebook.
The irritating ads. The cookies. The loss of control.
I’m hearing more and more about people disconnecting from the social network because it’s just not enhancing their lives in any way.
I know you and your staff get lectured in some quarters about the importance of engaging your listeners on Facebook.
I’d rather see you engage them on your broadcast. That’s hard enough these days.
And before you think Radio’s just too old-fashioned to persist, check THIS out.
If you build it, and it’s interesting enough, useful enough, consistently unpredictable enough to generate buzz…they will come.