Westminster’s new partner

Did you notice?

The annual Westminster Kennel Club Dog Show is hugely popular. It aired on the USA TV network earlier this week.

A Pekingese, “Malachy,” won Best in Show.

Hmmmm….maybe it was a bad hair day.

But did you notice the other dogs, the ones in the commercials?

Westminster changed main sponsorship partners this year, from long-time partner Pedigree to Purina.

The reason given is that Westminster thought the Pedigree dog spots were “too sad.” I always liked them.

But the new one is great too. It still tells a great story about dogs. It still relies on emotion. In case you missed it…

 
Inside every good dog is a great dog. There’s not a dog-lover alive who doesn’t already believe that…