3 simple ideas:
- Hire great air talent for every day-part, including nights and weekends.
- Spend more on writing and voice actors to make every commercial better.
- Super-serve your local community and scorn syndicated content.
Often, the way to “better” is by asking what your station is not doing right now.
Think like a listener.
What would you want to hear on your station even if you didn’t work there?
What sort of listening experience would dramatically affect you and lead you to tune in every day?
Iconic products are almost always the result of creating something so unexpected, so much better than any other product of its type, that it changes the way we think of the whole product category.
Who’s up for that challenge, ’cause I’d love to help.