It’s fairly simple, really…
All you have to do is be able to provide live, local information during the Storm of the Century.
What a shock.
When power outages make TV viewing and internet access impossible, good old Radio, in your car or on a little battery-powered transister, saves the day.
I didn’t see any comments from VPs of Programming about hearing too much talk on FM music stations, but I didn’t read the entire article. Still, I don’t think the 5-second, or 7-second or how-ever-many-seconds-it-is rule applied.
Luckily for Radio, we had lots of warning, or all those stations might’ve been in syndicated Delilah or voice-tracked ‘computeradio.’
Live, 24 hours a day.
Local: talent sitting in your studio, in front of your microphones, with knowledge of your town, no matter what size.
What a concept.