How much is Facebook worth to you? It’s free now, but if you had to pay to use it, how much would you pay?
Same for Google search. If you had to pay each time you used it, how much would be too much?
There’s actually research on this, which you can find summarized HERE, and it looks like FB is worth about $50/month.
Of course, as the article points out, every song ever recorded is offered free now if you’re willing to put up with a couple of minutes of commercials on Spotify and Pandora — or about 15 minutes of commercials every hour on broadcast radio.
I think Radio should ask itself what listeners would be wiling to pay to keep their individual station available every day.
What content do you offer that’s actually worth paying for?
Hey, I will be in Lausanne, Switzerland at the end of this month meeting with clients at Radio Days. If you’d like to grab a drink and connect personally while I’m there, drop me an email and l’ll get it on my schedule.