Inspiration, I mean.

Walmart asked 3 creators to produce a 60-second spot using the blue Walmart box as the main prop.

This one, directed by Nancy Meyers, tried to get to the truth about inspiration: It’s more about persistence than luck.

https://youtu.be/j0yFHrpaUnI

But this was my favorite:

https://youtu.be/0PpanVMqa3Q

Maybe I’m reading too much into it, but it felt so personal, so possible.

Overall, I think the ads in the 2018 Academy Awards telecast had more winners than in this year’s Super Bowl.