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How It Really Works

How It Really Works

Inspiration, I mean.

Walmart asked 3 creators to produce a 60-second spot using the blue Walmart box as the main prop.

This one, directed by Nancy Meyers, tried to get to the truth about inspiration: It’s more about persistence than luck.


But this was my favorite:

Maybe I’m reading too much into it, but it felt so personal, so possible.

Overall, I think the ads in the 2018 Academy Awards telecast had more winners than in this year’s Super Bowl.