Inspiration, I mean.
Walmart asked 3 creators to produce a 60-second spot using the blue Walmart box as the main prop.
This one, directed by Nancy Meyers, tried to get to the truth about inspiration: It’s more about persistence than luck.
But this was my favorite:
Maybe I’m reading too much into it, but it felt so personal, so possible.
Overall, I think the ads in the 2018 Academy Awards telecast had more winners than in this year’s Super Bowl.