How Great Leaders Inspire Action

What Martin Luther King and Apple have in common

Do you understand “Why” you do what you do in your business?

If you said, “To make a profit,” you’re wrong. Making money is the result of doing what you do.

The question is, what is your purpose, your cause, your belief? Why does your organization exist?

This is the key takeaway: “People don’t buy what you do, they buy why you do it. The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.

That’s TED speaker Simon Sinek who says this fundamental truth is grounded in human biology. Not psychology — biology, in the human brain.

Here’s another gem: “There are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they’re individuals or organizations, we follow those who lead not because we have to but because we want to.

We follow those who lead, not for them, but for ourselves.

This is a fascinating talk, and if you have 18 minutes today, you should watch it.


Haven’t we seen proof of this in our business over the past couple of decades?

What do you believe?

Why do you do what you do?

When you answer those two questions, you’ll know what to do next, even if that means leaving what you’re doing right now.

Will you be one who leads?