Ahh, the key to it all…

“Of the world’s 7 billion people, 6 billion have access to mobile phones but only 4.5 billion have access to a working toilet.”

That factoid comes from Yahoo, and if nothing more, shows us something about the way our smartphones make us feel.

Naturally, there’s convenience involved, but surely the convenience indoor toilets offer trumps texting a friend at any hour.

No, the ubiquity of smart phones has to do with how we feel when we carry one, what we feel it says about us to everyone who sees us using it. Watch this. Apple is selling feelings, always feelings, never logic…

The way you make listeners feel each time they hear your station is what determines your success or failure.

It’s not about what they think of your variety, or your benchmarks, or your contests.

It’s not about thinking. It’s about feeling.

If every time they listen you make them feel something, they’re more apt to remember you. That’s 99% of the battle of creating habit.

Aim at their emotions, not their logic. Rreach for their feelings. Understand the emotional power some songs have, and connect with it and your listeners.

Feelings are the key to your ratings because while most won’t remember a word you say, they can’t forget how you made them feel.