Watch this…

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T-Mobile uses flash mobs frequently, especially in Europe, and each one garners lots of attention: millions of views on YouTube, usually TV coverage, and endless word-of-mouth.

I love this latest one because it spreads delight in a place that has become stressful: the shopping mall at Christmas.

Here, check it out…

I still see no reason your radio station can’t do something similar with a great young high school, college, or church choir from your town.

You might not get 1,000,000 YouTube views, but you will warm the hearts of those who see the performance, and I bet they remember you because of it.

How can spreading joy, re-focusing shoppers on the best parts of this holiday, possibly hurt your image?