…

So much for universal appeal…

To kick off the Christmas ad season, during which I will share at least one spot every day until the 25th, let’s heed the feedback already being voiced for Coke’s offering this year.

Whether it’s a reflection of the contentious times in which we find ourselves, or “influencers” need to generate clicks and buzz, Coke set off a controversy this year which I’m sure they did not foresee.

First, watch one of their new Christmas spots:

Now, the controversy:

What say you? Does AI ruin those spots and hurt the brand?

Well, whether you like the ad or not, AI is becoming an issue we all need to think about.

Check this out:

You can read more about AI borrowing this famous voice HERE.

In the meantime, I think something needs to be done to protect the unauthorized use of any voice, including mine and yours.