The question: What is your most hated business expression?
The answer: “The bottom line.” I don’t like businesses that are focused on that. You shouldn’t do it if that is your sole motive. Being passionate about what you do is a good start, and making sure you create something you’re proud of.
Who do you think said that?
I think the answer* will surprise you.
Making sure you create something you’re proud of…
That actually used to be the mantra for Radio, TV, even advertising.
How long has it been since you created something you were really proud of?
It’s reassuring to know there are still companies that have this mission.
(Registration to the Financial Times, while free, is required. If you’d rather not, drop me an email and I’ll share the answer with you: email@example.com)