Give up? Read on…

“Most books on decision-making tell the reader: First, find the facts. But executives who make effective decisions know that one does not start with facts. One starts with opinions…The understanding that underlies the right decision grows out of the clash and conflict of divergent opinions and out of serious consideration of competing alternatives.”

“To get the facts first is impossible. There are no facts unless one has a criterion of relevance.”

That’s Peter Drucker in his book, MANAGEMENT: TASKS, REPONSIBILITIES, PRACTICES, and it explains part of the mess consolidated radio is in today. We are led by people who over-rely on ‘facts’ and ‘data.’

They’ve squeezed out most of the art. Too unpredictable. Too messy. Too expensive.

As Drucker said, “No one has ever failed to find the facts they are looking for.”

If your gut is telling you Drucker is right, check out the full article on the subject in the Harvard Business Review.

If it prevents even one more incorrect decision, it’s worth it.