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Great Content

Great Content

Is…

Great content is always about editing.

It’s about what you, or your editor, choose to leave out.

Before it airs, you have to decide how it ends.

That leads to the best way to begin.

Are you secure enough to be disciplined?

Are you secure enough to allow for the fact that what you’re going to say, or produce, might be better with less?

I hope so, because creating anything great is mostly about what you choose not to include.

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