Ahhhh, so that’s the secret…

Great air talent is never created by some suit.

Great talent is never created by anyone. It is a gift from birth. It can be nurtured. It can be developed. It can improve with great coaching. But it’s either there or it’s not.

I think this kid is exactly the kind of personality most stations need in at least one daypart.

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Can you imagine the hassles of managing someone like this?

But it’s not about you and what makes your life easier, is it? It’s about listeners, about creating something every day that is impossible to ignore.

It’s about great talent.

We forget that at our peril.