Got A Second?

Not even one??

“Google has admitted that 56% of ads on the internet are never even ‘in view’ — defined as being on screen for one second or more. Advertisers pay for illusory ‘impressions’ of these ads, though they’re not seen.” ~

This is our competition for advertising revenue?

This is the accountability that frightens us?

Someone stick a fork in my head please.

And, for what it’s worth, a follow-up to Monday’s post about McDonald’s Super Bowl spot: The Winner in Word of Mouth after the Big Game: McDonald’s

I’m not sure what the value of “buzz” is if it doesn’t drive some sort of product engagement and sales. Isn’t this just dogs chasing their own tails??