And it’s not pretty

Google says 46% of online video ads are never seen.

And the overwhelming majority of those unseen ads never even appear on a computer or smartphone screen.

Yet online and mobile advertising is increasing much faster than radio ad spending.

For over 50 years, advertisers have said: “50% of my ads work. I just wish I knew which 50%.” They weren’t sure if it was TV, radio, print or billboards.

Now 50% of your online ads aren’t even seen.

But…at least they’re targeted to those who won’t see them. So different from radio and TV which just broadcasts them to millions all willy-nilly.

So archaic. So un-hip. So yesterday.

Gag me with a spoon.