Do as I say, not as I Doogle…
So, if you’re one of the largest, most successful and profitable companies on earth, what do you do?
If you make your money by selling ads online, by telling your clients to allocate most, or at least more, of their marketing budgets to your online advertising model, how do you market yourself?
If you’re Google, you quadruple your spending on spreading your message on TV, newspapers, and magazines.
Traditional “mass” media.
You can find the details in the Wall Street Journal (if you subscribe).
You can see how they use emotion to tell their story; I love this new spot for GOOGLE + running in the UK:
And perhaps you can wonder, as I do, why radio isn’t a part of their media plan.
But then, how often do you hear campaigns as good as that TV spot on your radio station?